Built by an operator. For operators.
15+ years of digital marketing experience in Houston. Mastodon is a Pearland-headquartered marketing agency for home services and contractors across Greater Houston and Texas. We build the systems that book the jobs you actually want, catch every call, and stop the busywork from eating your evenings.
What Mastodon Marketing actually is.
Mastodon Marketing is a marketing and growth-systems agency for home services and contractors. We were founded in 2022 by Alex Rocha, a Houston-born operator with 15+ years running paid acquisition, SEO, content, and CRM stacks for SMBs and mid-market clients (including a 10-year run as CMO of The Credit Agents where Alex managed $100K/month in ad budget and generated $5.7M in attributable LTV at 5X ROAS).
The thing we are not: a lead reseller, a strategy consulting firm, an enterprise systems integrator, or a content mill. The thing we are: a small operator-led agency that ships working systems in 14-90 days, wires them into your existing CRM + ads + content + customer-facing channels, trains your team to use them, and measures the work in dollars and hours instead of vanity metrics. We serve home services and contractors: roofing, HVAC, plumbing, electrical, remodeling and construction, restoration, and the adjacent trades. We work across Greater Houston on-site and Texas-wide remote.
Why Mastodon exists.
I'm Alex Rocha. I've spent my career watching business owners get sold one expensive "marketing package" after another, watching reports come back green while their pipelines stayed flat. Most agencies are built to win the pitch. Very few are built to win the quarter.
Mastodon exists to build the whole machine: the one that turns a homeowner's search into a call, the call into a booked job, and the finished job into the next review that wins the one after it. Most agencies sell one piece of that and hold it hostage. We build the whole thing on accounts you own.
And we built Mastodon the other way from most agencies. The automation in our back office exists to take busywork off your team's plate so they can spend their time on what your customers actually pay for: the relationships, the judgment, the trust.
Alex Rocha, Founder · Mastodon Marketing · Houston, TX · Full bio →
The four pillars.
Most owners come to Mastodon with one bottleneck (after-hours calls going to voicemail, inquiries nobody followed up, invisible on Google, paid ads that don't pay back, office work eating the evenings). We pick the loudest pain, build the system, prove it in booked jobs within 60-90 days, then expand. The work organizes into four pillars:
- Marketing & demand: show up first when homeowners search, and turn it into booked, high-ticket work
- Follow-up & CRM: every inquiry answered in minutes and tracked from first ring to final invoice
- Answering & booking: 24/7 phone coverage, missed-call text-back, review response, jobs booked while you sleep
- Operations & back office: scheduling, invoicing, reporting, and review requests that run themselves
The full playbooks library lists every single deployment pattern we ship, with pricing and timelines.
The clients we do our best work for.
Home services and contractors, typically 1-20 trucks. The owner still answers the phone or knows exactly who does. We niched here on purpose, because it's where our playbooks compound:
- Roofing: full replacements and insurance re-roofs, retail pipelines that don't depend on the next storm, and a reputation moat the door-knockers can't cross.
- HVAC: changeouts and installs booked in both seasons, plus the maintenance-agreement base that smooths the shoulder months.
- Plumbing: emergency-intent capture, missed-call recovery, and the water heater, repipe, and sewer jobs that come to you by name.
- Electrical: panel upgrades, EV chargers, generators. The good-paying, one-man jobs, and enough of them to hire the next apprentice.
- Remodeling & construction: referral-grade trust signals for long sales cycles, and qualified budgets before you drive to the estimate.
- Restoration: direct-from-homeowner calls so the TPAs don't own your pipeline. Be the number every plumber and agent hands out.
The home services page covers the full playbook stack. If you run a different kind of business, the FAQ covers what we will and won't take on.
Greater Houston on-site, Texas-wide remote.
Mastodon is headquartered in Pearland, 20 minutes south of downtown Houston. On-site discovery is standard for any Greater Houston client. For the rest of Texas (Austin, Dallas, Fort Worth, San Antonio) we run remote-first engagements with quarterly on-site travel for kickoffs and major reviews. Select out-of-state engagements when the fit is right.
Four principles that guide every engagement.
Pipeline over impressions.
If it doesn't move your business, we don't count it. Every report we send points at revenue, attributable leads, or recovered hours. Not impressions, sessions, or follower counts.
Systems over campaigns.
Campaigns end when the budget does. Systems compound. We build infrastructure that keeps paying dividends after the retainer ends. The answering system deployed in 2024 still recovers calls in 2026.
Amplify your team, never replace it.
We've never recommended a staff cut as part of an engagement. We've been asked to. We'd rather hand your team their hours back so they spend them on the work your customers actually pay for: judgment, relationships, trust.
Honest fit, every time.
If we're not the right partner, we'll say so on the first call and point you somewhere that is. We've recommended competitors more than once. That's part of how we keep the 5.0 average across 12 reviews.
The engagement, week by week.
Every Mastodon engagement runs through the same 6-phase process. We don't customize the process per client. We customize the work product. The process exists to make sure every client gets the same hygiene: discovery, scoped build, pilot, rollout, optimization, hand-off documentation.
- Week 1: 90-minute discovery (on-site for Greater Houston, video for the rest of Texas). Voice samples captured. Constraints mapped (HIPAA, conflicts, compliance).
- Week 2: Architecture + voice training. Vendor riders signed if regulated. Knowledge base loaded. Integration plan locked.
- Weeks 3-5: Build. Conversation flows, CRM wiring, voice tuning, internal team training. One-page spec, not a deck.
- Week 6: 30-percent pilot. Owner approves every output during pilot to calibrate voice and tone.
- Weeks 7-8: Full rollout. 100 percent of inbound (or 100 percent of proposal volume, or 100 percent of the relevant workflow) flows through the system.
- Weeks 9-12: Optimization. Weekly tuning calls. False-confidence and missed-escalation logging.
- Month 4+: Ongoing monthly tuning at $200-$3,500/mo depending on scope. Optional expansion to next playbook.
The full week-by-week breakdown lives on our process page. Honest 2026 pricing across single playbooks, single pillars, and full multi-pillar implementations is on our pricing page.
What we've shipped (sanitized highlights).
- RJT Construction: doubled website visitors in 90 days (+152 percent). Houston commercial construction.
- 911 Restoration of Tampa: 71 percent impression lift + 41 toxic links disavowed. Franchise emergency restoration.
- Pro-Fresh Houston: +117 percent visitor lift after premium positioning pivot. Houston residential cleaning + air ducts.
- Online Credit Repair: GBP-led visibility lift driving mortgage-ready leads at scale.
- Leal Funeral Home: Bilingual multi-location rebuild owning highest-intent obituary searches in Greater Houston.
- Upright Forklift: full WordPress-to-static rebuild plus a local lead engine for Houston-area forklift repair, from estimate wizard to CRM.
- Core KHI Restoration: After-hours lead capture + niche rankings for new-brand launch.
The case studies are public on the site with the actual numbers from each engagement.
5.0 stars across 12 verified Google reviews.
100 percent response rate. Median response time under 30 minutes. Every review is published unedited on our reviews page and verifiable on our Google Business Profile.
Real names from real clients including Nelson Cano, Katie Balderas, Kevin Romero, Priscilla Clayton, Joe Chavarria, Lucy Woramalee, Jason Lee Villarreal, Nathan Gerk (Pro-Fresh Houston), and others, most of them in home services and the trades.
The thing we say on every intro call.
We do not sell fluff and vanity metrics. We sell results you can recognize.
That sounds like a slogan. It is also literally how the firm operates. If a client cannot measure the outcome we shipped in dollars, hours, or attributable leads inside 90 days, we did not do the job. Strategy decks are not a deliverable. Working systems are.
The corollary: we tell prospects no a lot. If what we sell is not the right answer for their bottleneck, we say so. If they need a CRM cleanup before they need automation, we say that. If their problem is org structure or hiring, we say that too and recommend the right partner. We've sent more than a few prospects to competitors when the fit was wrong. That's the only way to be honest with the work.
Useful next clicks.
- Full founder bio (Alex Rocha) — career history, speaking + media, philosophy
- All services — SEO, ads, content, web design, social, automation
- Playbooks library — every deployment pattern with pricing
- Case studies — 7 real client outcomes with the actual numbers
- Our process — week-by-week of how engagements actually run
- Pricing — honest 2026 ranges across all engagement sizes
- Reviews — all 12 unedited
- FAQ — common intro-call questions answered
- Compare Mastodon — honest comparisons vs PennComp, The Automators, Talos, and the agency-vs-in-house decision
- Contact — 15-minute fit call, no sales pressure
Let's see if we're a fit.
Short, honest, and zero sales pressure.